Telephone: +44 (0) 118 970 1612
Reach your market
Start with the basics
Before considering website layout or design, we offer a consultation service in order to understand your business objectives, ethos and brand. From this initial research we clearly define your target market and predict how the website may need to adapt in the future.
Before designing your website we will gather all company identity materials, such as logos, advertising materials and unique selling points, and formulate a digital design plan.
Competitor research
The next step in getting to know your market is to carry out some research on what your competitors are doing. It is always useful to know how your competitors are marketing themselves
in order to get some ideas on what to incorporate - and perhaps what to avoid on your own website.
Targeted design
Once a target audience has been established, it is very important to relate the style and design of your website to the audience that you are trying to reach. We will carry out research into popular and current trends within your specific fields to create an appropriate website style.
Keyword research
Stepping into the world of Search Engine Optimisation (SEO), it is essential to brainstorm what kind of words and phrases your target audience will be tapping into search engines. What is SEO?
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