Search Engine Optimisation (SEO) is the process of coding your web pages to assist the search engines, such as Google, Yahoo and MSN (Bing), in understanding and then reporting what your site is all about, thus increasing the number of targeted visitors to your site. The higher a website features in search engine results, and the more accurate the information it returns, the better the chance of getting more business from visitors who were looking for exactly what you provide.
Within website design, SEO is a vital part of your internet marketing strategy. It is best to design the pages with good SEO from the very outset but many web page builders ignore this part. Thankfully an existing site can be delicately amended to substantially improve its ranking potential.
It's not a black art, as some might make you believe, but it does require a degree of know-how, good initial research and skill in writing concisely - all the things you might expect when trying to get a message across. We deliver web pages that have the best chance of getting highly ranked on search engines for the keywords and phrases specific to your business.
Many "SEO" companies say they can get you "No.1 on Google - just pay £200 per week" This sounds easy (if a tad pricey!) but is very often not a true SEO solution and can lead your website to being banned by Google because of the techniques some of these companies use. In the long run, the best solution is to use correct coding procedures and adhering to WC3 standards. This gives your site the best chance of ranking well and maintaining a high position over time.